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Exhibitor Success Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.

The WWETT Show's Exhibitor Success & ROI Center gives you answers to your most pressing exhibiting challenges, expanding your exhibiting know-how, and improving your company’s exhibiting performance and ROI.

The program is fueled by industry-leader Jefferson Davis and his Competitive Edge team. Their Exhibitor Success & ROI Center (ESRC) and Exhibiting Effectiveness Evaluation (E3) programs were recently honored with TRADESHOW EXECUTIVE's Gold 100 Award for best program to help exhibitors maximize their ROI.

“How-to” Exhibiting Article Series

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

Past Exhibitor Webinars (archive):


Improving Trade Show Lead Management for Higher Sales Conversion


Originally presented Wednesday, January 24, 2018

Exhibit Survey’s 'Tradeshow Trend' study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.


Secrets of the Aisles: Skills Booth Staffers Must Know to Improve the Quality of In-Booth Visitor Interactions & Leads


Originally presented Wednesday, January 10, 2018

No matter how good your products are, the single most important factor influencing your exhibiting results is your booth staff.  It’s what they do or don’t do in that short window of opportunity with buyers that makes the difference.  86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Register your booth staff to attend this information rich web training session by America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage. Download the workbook >>


Building Brand Visibility & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your WWETT Exhibit


Originally presented Tuesday, October 18, 2016

Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right WWETT Show attendees. 



WWETT Show New Exhibitor Web-Briefing: How to Have a Positive, Productive and Profitable Exhibiting Experience  

Originally presented Wednesday, November 9, 2016


The WWETT Show management team wants to make sure all new exhibiting companies have a positive, productive and profitable experience.  As part of our commitment to providing maximum exhibitor value, we are requiring all new exhibitors to participate in a complimentary, educational, exhibitor webinar. WWETT Show staff and tradeshow expert, Jefferson Davis of Competitive Edge, present important show and attendee information, along with useful knowledge and practical exhibiting skills to help guide your company to a more productive and profitable exhibiting experience.