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Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.
The WWETT Show's Exhibitor Success & ROI Center gives you answers to your most pressing exhibiting challenges, expanding your exhibiting know-how, and improving your company’s exhibiting performance and ROI.
The program is fueled by industry-leader Jefferson Davis and his Competitive Edge team. Their Exhibitor Success & ROI Center (ESRC) and Exhibiting Effectiveness Evaluation (E3) programs were recently honored with TRADESHOW EXECUTIVE's Gold 100 Award for best program to help exhibitors maximize their ROI.
Originally presented Wednesday, January 24, 2018
Exhibit Survey’s 'Tradeshow Trend' study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.
Originally presented Wednesday, January 10, 2018
No matter how good your products are, the single most important factor influencing your exhibiting results is your booth staff. It’s what they do or don’t do in that short window of opportunity with buyers that makes the difference. 86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Register your booth staff to attend this information rich web training session by America's leading exhibit staff trainer to gain perspectives and practical practices that will make your booth staff a competitive advantage. Download the workbook >>
Originally presented Tuesday, October 18, 2016
Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right WWETT Show attendees.
Originally presented Wednesday, November 9, 2016